Introduction
Website Traffic is considered to be the numerous number of users users visited the websites.Traffic is determine the success of the website.Asper the point of view of business and organization,understanding the website traffic and identifying ways to improve its is needed for fundamental or consistent growth.more traffic means high amount of conversions.Effective internet marketing aims to attract qualified customers and turn into sales.keeping our visitor is the crucial task.The customers usually stick with the brands they are familiar with.better to offer discounts and valuable service inorder to makes the regular customers.
Ones can improve websiste traffic by using different methods.but if this isn’t qualifies you will probably notice a sharp decline in conversion rate
Types of Website Traffic
1.Organic
The visitors are allowed to visit our website by clicking the link that appeared on the google and another search engine.It is not a paid traffic method.The example of organic traffic is the blog that we created. A well-crafted blog article may require significant time and effort to create, but it can generate ongoing traffic long after it’s published.In contrast,an ad campaign only runs for as long as you continue to fund it.
2. Direct traffic
This means the visitoors directly enter into your website by typing the url.Direct traffic is the traffic that comes from bookmarks or traffic from typed urls.Its also has a specific keyword associated with that traffic.Its unpaid google search results.If traffic is coming from unknown sources,it will likely be catagorized as direct traffic as well
3.Referral traffic
Referral traffic is generated by people who enter your website through a link from a third-party website like a forum or a blog.It is a website results that’s from outside the sources.Referral traffic is important because it increase the page rank of the website and aids in boosting your rank in google search results
4.Email marketing
Email marketing is done by programs that give you various information about the generated traffic, like opening rate, clicks on links, unique clicks, total clicks, delivery rate, etc.it is a techinique that facilitate use of email to connect potential customers,raise brand awareness,build customer loyality and promote marketing efforts.Its cheapest digital marketing tool which focus on large number of potential customers with potentially high impact\
5.Paid Search
These visitors are usually from paid ads or ppc like google ads,fb ads.There is lots of media than social media.It ensure high amount of website traffic by spending certain amount.It works according to the user manuals by setting target audience,area,social media networks.ppc or payperclick is the most common form of paid search.Using ppc compaign means the companies dont pay until someone clicks on their ad
6.social networks
Social network is a polular method for driving traffic to your websites.Social network is app that allows organization and users to connect,communicate,share information.some of the popular networking sites are facebook,twitter,instagram.The companies cans utilises the feature of the social medid for increasing their website traffic.They can daily post advertisement poster,vedios.These makes the users aware about your business and makes more engagements.Companies may tap into social networking services to enhance brand awareness with the platform’s users, improve customer retention and conversion rates, and promote brand and voice identity.
Webwhites
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