A perfectly marketing-minded person always looks forward to determining the success of the business. All the precautions taken by the businessman lead to an uneven impact. Campaigns are a part of marketing techniques aimed at making users more informed about the company and its services.
Its is online marketing tool used by company to drive more traffic and conversions.The goal of this could be drive engagements or introduce a new product.Here are some of the steps for a successful campaign
- Setting the marketing objective
- Targeting audience
- Camparison of competitors
- Studying the user behaviour
- Choosing the right channel
Retargeting campaigns
Retargeting means the reaching the previous users by displaying ads.In broader sense it is the way of reminding the cutomers after they leave without buying. It is convenient for the e-commerce website, especially when introducing new collections
The Retargeting can be done in two ways
In case of fb ads – retargeting
In case of google ads – retargeting
It is a way of showing ads to users who have visited and exited.It is purpose is to try to get them to act.
Retargeting canbe done by adding a piece of javascript or pixel to your webpages which cannot be seen by the users. It allows the retargeting ad service to send a request and drop a cookie. Since every pixel contains a unique code, the cookie helps recognize you in the retargeting process
- Find people who are ready to take action
- Create a custom audience for your retargeting campaigns
- Personalize the ads
- Measure the results
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