Google my business is the best form of metrics to show your buinsess.It is way of highlighting your business through the maps.The customers users are afraid of the fake company profiles.This tatics constrain the users to keep in touch with the company,because users can collect optimal information from google my business like address,contact number,working time etc.
Optimizing the google my business with right keyword is the most efficient way to boost your local visibility.Choosing of the right keyword allows to appear frequently in local search results.
Steps in google my business
1. Understanding the keyword
Before we begin with how to add keyword to google my business profile,Let us understand the context with google my business profile.Keyword is simply refers to the term or phrase that we are entered into a search engine to find business,service or prodcuts.These helps in targeting the right users.
1.1 Types of keywords
Local keywords
Local keywords connect your business with a specific geographical area. These keywords can result in higher rankings and help users find the location of your business.
Eg:The best hotel in Calicut. The search engine results show the best results with reference to the area
There is also product or service based keyword which displays in the form of business specific service or products. It has a descriptive nature.
Long tail keywords
Long tail keywords are longer, more specific phrases, often containing three or more words. They target more defined search queries and usually have less competition but higher conversion rates.
Short tail keywords
Short tail keywords are broader search terms that usually consist of one or two words. While these can attract high search volumes, they’re often highly competitive and less specific.
1.2Conducting Keyword Research for Google Business Profile
Keyword can found by using keyword research tools such as keyword planner,semfrush,Ahrefs.
2. Add Keywords to Key Sections of Your Google Business Profile
Business name – Its is the useful method to improve visibility in the search engine.It should be done with careful attention,because the false name that we entered will be lead to the suspension of the profile.
Business description – It’s the description of the company like the product or services you offered.The description should be added after considering the main keywords which aids in higher result
Business cataogory – Your primary category should reflect your core business offering, while secondary categories can capture additional services you provide.
Products and Services
This section allows you to list specific services or products you offer, along with detailed descriptions.
Business Attributes
Using specific attributes, such as 24/7 services, helps your Google Business Profile stand out.
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