Introduction
pay per click management is essential that aims at maximize return on invesement (ROI).The investment made by a business man is the main source of income (capital) of the company.There for the owners perspective is to gain profit than invested amount.ppc management is the profital method for a better result.To do suucessfuly effective ppc management is vital
Pay Per Click (PPC) is the type of internet advertising where adverstisers place ads on platform like google ads and are charged each time a user clicks on them.PPC is used by the business owners to attract target market and increase sales,traffic or inquiries.Common ppc platforms allows exceptional depth of targeting,allowing you to only deliver ads to people who you believe to meet your audience
PPC charges certain amount of money to appear the website on the SERP page.Is appear on the search engine based on the keyword that we used.The amount will be charged only by clicking on the ads.
PPC Terms
Search Engine Marketing
Search engine marketing in ppc is the digital marketing tool which is paid or unpaid stratergy to increase the visibility of a website.There are several method for to achieve this.some of them are effective keywords,blacklins,use of social media plaforms.SEM incorporates the search engine optimization,which rewrites the content and site architecture inorder to increase the traffic.In paid research the ads are appear on the top or side of the search engine inorder to gain more visibility and prominence than search results
CPC (Cost Per Click)
Cost Per Click is the amount that an advertisers pays for each click on your ad.CPC act as a bid in auction that determines where your ad will be placed.The cpc included ads Text ads,Shopping ads,Image ads.Video ads,Twitter promoted tweets,Facebook ads,Instagram ads,LinkedIn ads
CPM (Cost Per Mile)
It is cost per one thousand impressions.Its mostly used for paid social and display ads.CPM Metric used in two ways,one is it can help the companies by measuring the result by telling how much money spend for 1000 views of their website ad, and it can represent how much a digital publisher charges for advertising space.
Bid Stratergy
Bid stratergy in pay per click management is the plan or approach that determines how much the advertisers willing to pay for particular advertisement compaign or for individual placements.PPC bid management is the process of strategically lowering or increasing your keyword bids to control how much you spend while bidding for placement on search engine results pages.By being strategic with your bids, you can achieve a solid CPC value while getting a good volume of clicks and conversions
CTR ( Click Through Rate)
Click Through Rate is for measuring the performance of pay per click management.Its performace is determined by dividing total number of clicks received by the number of impression received
CTR = total number of clicks received/Number of impression received
CTR is also used to determine a keywords Quality Score. By having high CTRs and Quality Scores, a PPC advertiser can achieve a higher ad position at a lower cost.The ultimate goal of ppc management is to get desired users come to your website.The number of clicks should be converted into impressions.In this way the customer can retained.
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